A study asked kids under the age of 12 from an impoverished African country to name their favourite logo. McDonald's ended up very high on that list. This in a country that didn't have a single McDonald store! That's branding for you.
"No Logo" dissects brands for you but not …read more
Tinker Tailor Soldier Spy
George Smiley has retired but the events that brought about his abrupt retirement still plague him. He runs into a former colleague with information that he suspected for long, the existence of a mole amongst the intelligence sleuths. Smiley is requested to investigate this discreetly and expose the spy.
After …read more
The End of Food
What's the first thing that comes to your mind when you think of food? Maybe well garnished food at a fancy restaurant or maybe something yum cooked by you mom or spouse? But food has a history and a story to tell. Paul Roberts documents it's story in "The End …read more
Emperors of the Peacock Throne
Babur invades India after he is chased out of his homeland. His arrival in India triggers a war with the Lodhis who are routed in the first war of Panipat. With this, Babur plants the seed to the Mughal dynasty in India.
"Emperors of the Peacock Throne: The saga of …read more
Not without my daughter
Betty Mahmoody, an American citizen is tricked by her husband, an Iranian national into accompanying him along with their little daughter for a vacation to Iran. A few days into her stay, she realizes that this is a one-way trip and her husband has no plans of returning. She frantically …read more
Have you ever been uncontrollably in love with a person even after learning of their flaws? "The Magician" by Somerset Maugham is the story of Margaret who breaks off her engagement with Arthur, a successful doctor a few days ahead of the engagement. She falls in love with an ugly …read more
The city of djinns
William Dalrymple and his wife are on a long visit to Delhi, the city of djinns. The book is a tribute to the city and is filled with stories of interesting characters he meets here like his Sikh landlady, the loud-mouthed taxi driver, house keeping staff etc.
While the back …read more
"Micro" by Michael Crichton (author of "Jurassic Park") is the story of a group of research students who get miniaturized by a company when they get interested in a murder's leads. Does the team survive the world where even insects appear like giants and against time when their bodies succumb …read more
Heart of Darkness
What image would the word 'sailor' invoke for you? For me it would be Haddock from Tintin, an alcoholic captain who mouths expletives when sober but a damn good seafarer. But after reading the "Heart of Darkness" by Joseph Conrad, it has changed to Charles Marlow.
Set in the early …read more
Don't make me think!
Steve Krug is renowned user experience professional and is the author of several popular books in this area. "Don't make me think!" is his most widely read book. I was recommended this book by a designer in response to my query on designing better online experiences.
I picked up the …read more