Everybody Lies

"Everybody Lies: Big Data, New Data and What The Internet Can Tell Us About Who We Really Are" is a mouthful. Seth Stephens-Davidowitz analyses the 'new' data sources that are now available to researchers, corporations and governments to sometimes expose the hypocrisy in the society. We claim to be more liberal and progressive but our search engine queries show a different picture. In some cases, corporations are using these sources to gleam information even before our near and dear are aware of it. Like Target sending coupons for baby products to expecting mothers just based on their purchase history. Or political parties targeting our latent biases based on our social media posts or our friends.

This is a book that is fascinating and scary at the same time.